This paper examined the strengths, weaknesses, opportunities, and threats to new technologies adoption and application in representative sub-humid agricultural communities of Irbid, Madaba, and Karak of Jordan. This is predicated on the need for improved performance and reinvigoration of research tools for better policymaking. Some of the strengths are saving time, increase production, and profitability for new technologies. The study explored socio-economic conditions of pulses farmers to evaluate the impacts of the introduction of new technologies of seeder use, zero-tillage, new pulses varieties, adding fertilizers with scheduling, using herbicides, using recommended seeding rates, and recommended planting dates. On the other hand, opportunities that can be explored is expected increased incomes. No problems or threats expected to the adoption and application of new technologies. The paper recommends that research and policymakers should pay proper attention to the strengths, weaknesses, opportunities, and threats to adoption and application of new technologies with a view of making decisions truly more responsive to local concerns and policy.
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